Goodmorning Underwear ©

The brand is originally founded in The Netherlands. A couple of family members started the brand with the intention to give every man a ‘Goodmorning’. We want the first, most important, decision of the day to be a good, simple and fresh decision.

A ‘Goodmorning’ with comfortable, stylish and fresh bamboo underwear.

How’s your morning?

We believe that Goodmorning Underwear can add value to the most basic and common product men know, the underwear. By offering you innovative underwear that’s 100% fashion approved, blessed by Mother Nature and suitable for everyone.

The Big Five, our five value points of Goodmorning Underwear:

Business to casual

Goodmorning Underwear creates casual bamboo underwear with a businesslike design. With the businesslike design we offer everyone the possibility to look good and fashionable, also during the casual moments in the bedroom.

Goodmorning Underwear is suitable at work, at the gym, in the bar and in the bedroom.


Goodmorning Underwear innovates where possible. We want to make our customers feel special, that’s why we make sure that we change our designs, our days and our marketing according to the needs of you. We listen to ideas of our customers.

Goodmorning Underwear creates a new morning for you, every day!

Planet Earth

Goodmorning Underwear loves Planet Earth and Mother Nature, and so should you! We make sure that with everything we do we respect the planet. We produce underwear from bamboo material, which makes us and you very environmentally conscious.

Goodmorning Underwear lets you feel good with comfy and Earth-friendly underwear!


Goodmorning Underwear likes to laugh a lot. Laughing helps you feel good, so why shouldn’t you wear a smile every day?! Everything we do, such as marketing, designing our products or talking to you, we do it with a big smile.

Goodmorning Underwear loves to laugh. And that’s the best way of life. Wear your smile every day with us!


Goodmorning Underwear is as honest as the day is long. What we say and do is real and we mean it. This comes from the heart of Rotterdam. We are as real as our underwear.

Goodmorning Underwear speaks the truth. Be honest every day. Tell your boss he looks good in his Goodmorning Underwear. You might get a raise!

What is Bamboo Fabric?

Bamboo is one of the most sustainable plants because it grows really quickly and you don’t need any chemicals or irrigation. The fabric is a natural textile made from the pulp of the bamboo grass. The bamboo used to create the fabrics is easily replenished and requires no pesticides to grow. So that is pretty good for Mother Nature.

Here is a small fact:

Bamboo rayon is made by dissolving pulp bamboo into its cellulose component and then spun into viscose fibers. Clothing made of bamboo rayon typically lasts even longer and holds its shape even better than clothing made of simple bamboo fiber.

Cool, right?!

So what are the advantages of our bamboo use?


Due to the fast growth and no use of fertilizers or pesticides, it is a process that really protects the planet’s resources. It is even good for the animals and insects that can live on, in or from the bamboo. So it helps Mother Nature, animals and you.

Skin irritation Free

Everything is all natural and treated without chemical treatment, so you won’t get irritations on the skin. Bamboo clothing has a luxuriously soft fabric that is naturally hypoallergenic, moisture-absorbent and quick drying.


You might think that this bamboo fabric will be very different in the touch. But don’t worry about that. Bamboo can look and feel like silk or very soft cotton.

Antibacterial & Odorless

Bamboo exhibits up to a 99.8% antibacterial rate. This means it helps to reduce the cause of unpleasant odors and keeps it fresh. But also to reduce bacteria that thrive in clothing. It can also kill your own bacteria’s, the dirty ones, making the wearer and our underwear smell fresh.

Built in Temperature Control

This sounds very difficult, but it’s not. To make it easy: It makes you feel cool when it’s hot outside, or makes you feel warm when it’s cold outside. Very simple bamboo is highly water absorbent, able to take up to three times its weight in water. In bamboo fabric, this translates to an excellent wicking ability that will pull moisture away from the skin so that it can evaporate.

Interested in some other facts?

A bamboo plant can grow to 30 metres in length

Panda’s don’t eat our kind of bamboo, so don’t worry about their habitat and food

Bamboo is the fast growing plant on the earth

Bamboo is so strong that in China they make scaffolding of bamboo

Bamboo releases 30% more oxygen into the atmosphere compared to other plants

Bamboo can survive more than 120 years in the wild

Flutes and other instruments are made out of bamboo